person making repeat purchase

The 5-Stage Customer Retention Cycle

Startups who neglect customer retention are essentially leaving money on the table. This is because there's a lingering myth that growth equals customer acquisition. The reality? True growth balances new customers with keeping the ones you already have. ...

Reduce CAC by avoiding these 3 mistakes

Stop 3 Things to Reduce CAC

The landscape for startups has dramatically shifted. With each penny holding more weight and the flow of venture capital not as generous as before, it's become critical for startups to refine and perfect their Customer Acquisition Cost (CAC). This means g ...

llm genai data driven decisions

How to Use LLMs to Make Data-Driven Decisions

Over the last year, generative AI like ChatGPT has revolutionized how leaders make decisions in their day-to-day operations across industries. Because of their unprecedented ability to sift through vast amounts of data and generate instant and easy-to-und ...