As you all are very familiar with your product space, know that when it comes down to the metrics to track the performance of your product, there are 1000s. For app business, the users can be tracked using Daily Active Users (DAU), Monthly Active Users (M ...
Pricing Analytics: How To Price Your Products Right
Say you need to book a flight ticket. You go to your favorite website, put your preferences in the search bar, and hit the search button. You obtain the list of flights with their prices. In such a case you often notice that the prices of many flights are ...
UI/UX Analytics: Build delightful product experiences
“You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new.” - Steve Jobs As a business leader, you are interested in revenue and profits, but your customers are expecting enjo ...
Product Analytics – How to convert your customers into dollars
Your product acts as a bridge between the customer and the dollars (revenue). And I am using the word product quite generously but product in this article refers to product and service. So, the customer navigates through your product, and at some point de ...
Recommendation Engine: How to choose one?
It's an entirely digital world – there is no doubt about it. Companies are developing more digital tools everyday than one can possibly keep up. Customers are now used to the online environment and the internet, and connectivity has become a core part of ...
Next Best Product: How BADIR helps in recommendations
E-commerce sites and online shopping have been growing steadily over the last two decades. The growth in numbers has led to a diverse development in the new online shopping experience, payment pathways, online merchants, and e-commerce sites. Th ...