It's an entirely digital world – there is no doubt about it. Companies are developing more digital tools everyday than one can possibly keep up. Customers are now used to the online environment and the internet, and connectivity has become a core part of ...
Have you ever wondered why Google keeps notifying you when you log in through different devices? Or when your spending pattern suddenly changes, why do you get a notification from your credit card company? Events such as these do not follow the usual p ...
What is cluster analysis? As the name suggests, cluster analysis is the process of grouping together different objects that are similar in some aspects. In business analytics, we apply cluster analysis to group together different products, customers, or ...
E-commerce sites and online shopping have been growing steadily over the last two decades. The growth in numbers has led to a diverse development in the new online shopping experience, payment pathways, online merchants, and e-commerce sites. Th ...
For any subscription-based business model - the key to successful growth is customer retention and customer subscription. Unearthing factors that increase subscription and retention amongst customers require an acute understanding of customers' behavi ...
Customer analytics is a process by which data from customer behavior helps make critical business decisions via market segmentation and predictive analytics. Businesses use this information for direct marketing, site selection, and customer relatio ...
One of the business problems we encountered a while ago involved identifying customers who subscribe to a company's next best product, neural networks can help us determine that. There was tremendous customer data and a plethora of information hidden i ...
Personas are created to describe the outcomes you want each one to achieve. The specific functional groups and roles can be mapped to a persona that is appropriate for them. Each employee uses data and reacts to it differently. The level of data litera ...
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