Often, an analyst is a person who extracts necessary values from the database and produces values and insights for business managers. And thereby, the faster one can do this, the better analyst they are. Sounds familiar? This post elaborates on the com ...
Mythbuster: Only Data Scientists Can Analyze Data
Many people think you need to be a data scientist to extract insights from it. This can’t be further from the truth. Typically, a data scientist is considered as someone who uses statistical methods, machine learning, and AI approaches to solve problems, ...
Great SQL doesn’t make an awesome analyst
SQL is a critical language for database administrators and data analysts, but that doesn't mean you are automatically a great analyst just because you know how to use it. In fact, there are many different skills and techniques that are necessary in order ...
Mythbuster: Exploring data will reveal hidden insights
What is data exploration? Myth: Explore Data to find actionable insights How to go about data exploration There's a famous saying that goes, "knowledge is power." And while that may be true in some cases, it's not always the case when it come ...
Art of Solving Complex Business Challenges using Data Analytics...
Piyanka Jain is a highly-regarded industry thought-leader in data analytics, an internationally acclaimed best-selling author, and a frequent keynote speaker on using data-driven decision-making for competitive advantage at corporate leadership summits an ...
Advertising Campaigns: Generate dollars by spending dollars
Are you looking to generate revenue through advertising campaigns? Advertising campaigns are a powerful tool to drive revenue but cannot be done alone. They need inputs from other campaigns and analyses to be successful. In this blog, we will discuss how ...
5 Ways To Bridge The Awareness-Consideration Gap With Marketing...
Marketing campaigns are run to build upon the awareness created by the brand campaigns. They connect your products to your customers. The broader goal of the marketing campaign success is to push the customers down the marketing funnel and define the stra ...
Brand Awareness Campaigns: What Are They & Why Should...
Say you walk into a shoe shop looking for a running shoe. You try many shoes; some brands are familiar to you, while others are new. The new brand you tried was the most comfortable and cheaper than the others. Yet, your brain keeps pushing you to a famil ...