What is data exploration? Myth: Explore Data to find actionable insights How to go about data exploration There's a famous saying that goes, "knowledge is power." And while that may be true in some cases, it's not always the case when it come ...
Art of Solving Complex Business Challenges using Data Analytics...
Piyanka Jain is a highly-regarded industry thought-leader in data analytics, an internationally acclaimed best-selling author, and a frequent keynote speaker on using data-driven decision-making for competitive advantage at corporate leadership summits an ...
Advertising Campaigns: Generate dollars by spending dollars
Are you looking to generate revenue through advertising campaigns? Advertising campaigns are a powerful tool to drive revenue but cannot be done alone. They need inputs from other campaigns and analyses to be successful. In this blog, we will discuss how ...
5 Ways To Bridge The Awareness-Consideration Gap With Marketing...
Marketing campaigns are run to build upon the awareness created by the brand campaigns. They connect your products to your customers. The broader goal of the marketing campaign success is to push the customers down the marketing funnel and define the stra ...
Brand Awareness Campaigns: What Are They & Why Should...
Say you walk into a shoe shop looking for a running shoe. You try many shoes; some brands are familiar to you, while others are new. The new brand you tried was the most comfortable and cheaper than the others. Yet, your brain keeps pushing you to a famil ...
How Data Science Is Used In Fintech
“Banking has to work when and where you need it. The best advice and the best service in financial services happens in real-time and is based on customer behavior, using principles of Big Data, mobility and gamification.” – Brett King One could argue tha ...
The Importance of Defining Your Metrics, and How it...
As you all are very familiar with your product space, know that when it comes down to the metrics to track the performance of your product, there are 1000s. For app business, the users can be tracked using Daily Active Users (DAU), Monthly Active Users (M ...
The Analytics Practices Startups Should Follow To Achieve Growth...
Misalignment between business objectives and success metrics is a common problem, especially as a start-up is in its journey of growing and evolving. With the surge in data collection and analytics practices, it's easy to get lost in its depth and breadth ...