Misalignment between business objectives and success metrics is a common problem, especially as a start-up is in its journey of growing and evolving. With the surge in data collection and analytics practices, it's easy to get lost in its depth and breadth ...
Analytics used to be the thing of the established companies to improve their company performance. Times have evolved, and analytics readiness has become necessary while laying the foundation for a company especially startups. All departments, including op ...
Say you need to book a flight ticket. You go to your favorite website, put your preferences in the search bar, and hit the search button. You obtain the list of flights with their prices. In such a case you often notice that the prices of many flights are ...
“You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new.” - Steve Jobs As a business leader, you are interested in revenue and profits, but your customers are expecting enjo ...
This is the last post on 2022 readiness in the Series C Growthonomics. So far, we have discussed as the head of data/ analytics how to get more value from your data by creating an analytics agenda that would help you figure out the 10 to 15 problems to wo ...
In the last blog in the start-up readiness series, titled “Too many tickets and fewer resources,” we discussed building an analytics agenda that would help the data and analytics resources to focus on solving the highest value problems instead of going on ...
Your product acts as a bridge between the customer and the dollars (revenue). And I am using the word product quite generously but product in this article refers to product and service. So, the customer navigates through your product, and at some point de ...
As a business, there are lots of questions that can be asked of data. Some can be answered by building thoughtful dashboards while some require analysts' time and effort to get to the answers. Going back to our food delivery app example from last time the ...
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