For many startups, improved customer retention is the golden ticket to fast and exponential growth. When considering how to leverage your startup's data to improve retention, predictive analytics is a powerful tool for cracking the code on what motivates ...
The 5-Stage Customer Retention Cycle
Startups who neglect customer retention are essentially leaving money on the table. This is because there's a lingering myth that growth equals customer acquisition. The reality? True growth balances new customers with keeping the ones you already have. ...
Customer analytics: How to meet individual customer needs?
“The goal as a company is to have customer service that is not just the best but legendary.” – Sam Walton Over the past 100 years, a lot had changed from when firm owners knew customers by their name, individual needs, and personal preferences. Customer ...
Customer retention: Loyalty has its perks
Every business needs new customers to grow. Some of these customers continue to buy the business' product and soon become a valuable part of the company. While acquiring new customers are important, companies also tend to focus on retaining their loyal cu ...
How to acquire new customers?
For businesses to flourish, they need to constantly acquire new and valuable customers. The process of bringing in new customers is called customer acquisition and is a part of customer analytics. While the process sounds simple, actually acquiring cus ...