“The goal as a company is to have customer service that is not just the best but legendary.” – Sam Walton Over the past 100 years, a lot had changed from when firm owners knew customers by their name, individual needs, and personal preferences. Customer ...
Every customer has his/her own needs and preferences. These needs drive customer buying behaviour. Customer experience is a critical factor that determines the referral and brand advocacy from the customers. Everything falls into place once their ex ...
Cohort analysis is a technique used in several analytical methodologies, including customer analytics, for dividing users into groups with common characteristics. Analyzing these groups, or cohorts, can help companies understand user behavior. Cohort a ...
Customer segmentation is a methodology under customer analytics used to group customers or products with similar characteristics into meaningful segments. The process allows companies to target customers better and serve them in a more fitting manner. ...
Driving a car without knowing the direction does not make any sense. We will not reach where we want to go. We need to have the right information about the trip so that the journey can be planned accordingly. Imagine running out of gas just because you di ...
As we become more and more technology-driven, data has emerged as a universal language for this advancement. Companies are adapting to the change and investing in data. However, many have failed to understand the importance of data literacy. To achieve th ...
It's an entirely digital world – there is no doubt about it. Companies are developing more digital tools everyday than one can possibly keep up. Customers are now used to the online environment and the internet, and connectivity has become a core part of ...
Have you ever wondered why Google keeps notifying you when you log in through different devices? Or when your spending pattern suddenly changes, why do you get a notification from your credit card company? Events such as these do not follow the usual p ...
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