Leave risk behind by embracing customers’ needs

Every customer has his/her own needs and preferences. These needs drive customer buying  behaviour. Customer experience is a critical factor that determines the referral and brand advocacy from the customers.  Everything falls into place once their ex ...

Cohort analytics

How to use cohort analysis?

Cohort analysis is a technique used in several analytical methodologies, including customer analytics, for dividing users into groups with common characteristics. Analyzing these groups, or cohorts, can help companies understand user behavior. Cohort a ...

Customer segmentation

Customer segmentation and its importance

Customer segmentation is a methodology under customer analytics used to group customers or products with similar characteristics into meaningful segments. The process allows companies to target customers better and serve them in a more fitting manner. ...

Reccomendation Engines.

Recommendation Engine: How to choose one?

It's an entirely digital world – there is no doubt about it. Companies are developing more digital tools everyday than one can possibly keep up. Customers are now used to the online environment and the internet, and connectivity has become a core part of ...

Anamoly detection

Why Anomaly Detection is important for businesses?

Have you ever wondered why Google keeps notifying you when you log in through different devices? Or when your spending pattern suddenly changes, why do you get a notification from your credit card company? Events such as these do not follow the usual p ...