“Banking has to work when and where you need it. The best advice and the best service in financial services happens in real-time and is based on customer behavior, using principles of Big Data, mobility and gamification.” – Brett King One could argue tha ...
Customer retention: Loyalty has its perks
Every business needs new customers to grow. Some of these customers continue to buy the business' product and soon become a valuable part of the company. While acquiring new customers are important, companies also tend to focus on retaining their loyal cu ...
How to use cohort analysis?
Cohort analysis is a technique used in several analytical methodologies, including customer analytics, for dividing users into groups with common characteristics. Analyzing these groups, or cohorts, can help companies understand user behavior. Cohort a ...
Data lineage: Studying the life cycle of data
Like animals and plants, data too has a life cycle. It goes through various changes from its inception to its destination. When dealing data maturity – that helps maintain high standard data quality – it is necessary for organizations to understand the li ...
Why should you use a data management system?
Data management is the practice of collecting, storing and using data effectively and securely so that data can drive the decision-making process. Effective data management is crucial to companies that want to develop a data culture. It is a component of ...
Data Science Process: Why you should ask the real business question?
Driving a car without knowing the direction does not make any sense. We will not reach where we want to go. We need to have the right information about the trip so that the journey can be planned accordingly. Imagine running out of gas just because you di ...
Data Science Process: Why should you use BADIR?
Analysts and data scientists can face many hurdles in their work, especially when starting a new project. One such problem is working with such a large amount of data that you lose track of the goal. This happens with data scientists/analysts a lot. And i ...
Neural Networks: what they are and their importance?
One of the business problems we encountered a while ago involved identifying customers who subscribe to a company's next best product, neural networks can help us determine that. There was tremendous customer data and a plethora of information hidden i ...