Startups who neglect customer retention are essentially leaving money on the table. This is because there's a lingering myth that growth equals customer acquisition. The reality? True growth balances new customers with keeping the ones you already have. ...
“You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new.” - Steve Jobs As a business leader, you are interested in revenue and profits, but your customers are expecting enjo ...
Your product acts as a bridge between the customer and the dollars (revenue). And I am using the word product quite generously but product in this article refers to product and service. So, the customer navigates through your product, and at some point de ...
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