This is the last post on 2022 readiness in the Series C Growthonomics. So far, we have discussed as the head of data/ analytics how to get more value from your data by creating an analytics agenda that would help you figure out the 10 to 15 problems to wo ...
How Lifetime Value (LTV) Maximize Your Marketing ROI
When it comes to deciding on marketing budget and marketing strategies, the marketing executives pull up last year’s marketing cost, customer growth, and revenue; and depending upon the next year’s targets (which are mostly set by the top management), the ...
How to use Retention Analytics to find the best value in your existing customers
"Customer Satisfaction is Worthless. Customer Loyalty is Priceless" - Jeffrey Gitomer "Customer is King" is an age-old mantra reflecting the importance of customers or consumers in every business. Traditionally it means to provide good products or serv ...