No, the problem is not the budget. It’s not a lack of collaboration. Your marketing team is certainly creative and good at what they do. But there’s about a 1 in 3 chance that they don’t have the analytical skills they need in a data-whelmed world. ...
Marketing campaigns are run to build upon the awareness created by the brand campaigns. They connect your products to your customers. The broader goal of the marketing campaign success is to push the customers down the marketing funnel and define the stra ...
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