When it comes to startup marketing, there’s limited resources, mounting pressure from investors, and a million channels to choose from. It’s no wonder startup founders and executives lose sleep over these top 3 startup marketing challenges: High CAC: ...
How to Improve the Effectiveness of Your Startup’s Marketing Team
No, the problem is not the budget. It’s not a lack of collaboration. Your marketing team is certainly creative and good at what they do. But there’s about a 1 in 3 chance that they don’t have the analytical skills they need in a data-whelmed world. ...
Recommendation Engine: How to choose one?
It's an entirely digital world – there is no doubt about it. Companies are developing more digital tools everyday than one can possibly keep up. Customers are now used to the online environment and the internet, and connectivity has become a core part of ...