Every customer has his/her own needs and preferences. These needs drive customer buying behaviour. Customer experience is a critical factor that determines the referral and brand advocacy from the customers. Everything falls into place once their ex ...
The risk of failure is congenital for every start-up. Blame it on cost challenges, poor product-market fit, or the inability to reinvent the wheel. Whatever the reason, it could feel frustrating to find yourself as a failure. I understand!! Ho ...
Every business needs new customers to grow. Some of these customers continue to buy the business' product and soon become a valuable part of the company. While acquiring new customers are important, companies also tend to focus on retaining their loyal cu ...
For businesses to flourish, they need to constantly acquire new and valuable customers. The process of bringing in new customers is called customer acquisition and is a part of customer analytics. While the process sounds simple, actually acquiring cus ...
Cohort analysis is a technique used in several analytical methodologies, including customer analytics, for dividing users into groups with common characteristics. Analyzing these groups, or cohorts, can help companies understand user behavior. Cohort a ...
Customer segmentation is a methodology under customer analytics used to group customers or products with similar characteristics into meaningful segments. The process allows companies to target customers better and serve them in a more fitting manner. ...
Like animals and plants, data too has a life cycle. It goes through various changes from its inception to its destination. When dealing data maturity – that helps maintain high standard data quality – it is necessary for organizations to understand the li ...
Antonio Neri, the CEO of Hewlett Packard Enterprise, had said in 2019 that "Data is the new currency". Neri had seen how companies were evolving with data. This digital transformation is still underway and likely to continue. With data being equivalent to ...
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