When it comes to deciding on marketing budget and marketing strategies, the marketing executives pull up last year’s marketing cost, customer growth, and revenue; and depending upon the next year’s targets (which are mostly set by the top management), the ...
One of the crucial challenges for start-up entrepreneurs in this competitive business landscape is innovation, i.e., continuously developing innovative id …
"To consult the statistician after an experiment is finished is often merely to ask him to conduct a post mortem examination. He can perhaps say what the experiment died of." - Ronald Fisher Experimentation is a powerful tool for businesses to innovate a ...
Are you discouraged by your unexpected experiment outcomes? Is a feeling of despair engulfing you due to continuous experiment failures, making you believe that your ideas are inaccurate and wrong? We have seen this as a general trend in start-ups, and ...
“It’s not the customer’s job to know what they want.” - Steve Jobs Back in the days when there were no automobiles, if Henry Ford had asked people what they wanted, they would have said “faster horses.” Companies cannot innovate by asking people what the ...
"Customer Satisfaction is Worthless. Customer Loyalty is Priceless" - Jeffrey Gitomer "Customer is King" is an age-old mantra reflecting the importance of customers or consumers in every business. Traditionally it means to provide good products or serv ...
"Experimentation is the least arrogant method of gaining knowledge. The experimenter humbly asks a question of nature." - Isaac Asimov One thing that a company should learn to do, that can accelerate its growth many folds is running effective experiments ...
“Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves.” - Steve Jobs As a growing company, you understand the importance of bringing in new customers. But do you know if you're fully lo ...
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