For any subscription-based business model - the key to successful growth is customer retention and customer subscription. Unearthing factors that increase subscription and retention amongst customers require an acute understanding of customers' behavi ...
Customer analytics is a process by which data from customer behavior helps make critical business decisions via market segmentation and predictive analytics. Businesses use this information for direct marketing, site selection, and customer relatio ...
One of the business problems we encountered a while ago involved identifying customers who subscribe to a company's next best product, neural networks can help us determine that. There was tremendous customer data and a plethora of information hidden i ...
Personas are created to describe the outcomes you want each one to achieve. The specific functional groups and roles can be mapped to a persona that is appropriate for them. Each employee uses data and reacts to it differently. The level of data litera ...
What is Analytics Maturity ? Analytics Maturity is a model for assessing an organization's ability to effectively practice data exploration and decision making. Therefore it uses different levels or stages. Four components of Analytics Maturity support ...
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